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GE 393 RLP
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Business Plan Workshop for Technology Entrepreneurs
Course Lecture
Notes
lecture01.ppt
lecture02.ppt
lecture3a.ppt (good bplans), lecture03b.ppt
(presentations)
redlinelaw.ppt (Business entities and
IP), Business
entity summary, IP
summary
lecture06.ppt (MAD on competitive analysis)
& case study, Steadley's market
research tips
and links.
lecture07a.ppt (MAD on marketing), lecture07b.ppt
(DEG on biz writing) & handout
(Tech Writing for Fun & Profit).
lecture08.ppt (MAD on financials)
lecture11.ppt (MAD on evaluation)
Course Materials
Required texts. The course has a number of required texts (abbreviations
in bold are used in reading assignments):
FastTrac (2000). Technology entrepreneurship. Kansas City, MO:
Kauffman Center for Entrepreneurial Leadership at the Ewing Marion Kauffman
Foundation. TE
FastTrac (2000). Technology planning workbook. Kansas City,
MO: Kauffman Center for Entrepreneurial Leadership at the Ewing Marion
Kauffman Foundation. (Includes CD-ROM for business-plan MSWord templates).
TPW
Goldberg, D. E. (1995). Lifeskills and leadership for engineers.
New York, NY: McGraw-Hill. (Now out of print, but reprinted and available
at copying cost from Debbie Hilligoss, 117 TB, hilligos@uiuc.edu),
LLE
Tracy, J. A. (1999). How to read a financial report (5th ed.).
New York, NY: John Wiley. HRFR
Timmons, J. A. (1999). New venture creation: Entrepreneurship for the
21st century (5th ed.). Boston, MA: Irwin/McGraw-Hill. NVC
The FastTrac texts are available in the Technology Entrepreneurship Center
offices (Room 313, Ceramics Building) from Brenda Tyler (b-tyler@uiuc.edu).
The Lifeskills text is available in Room 117 TB. Other texts are available
from textbook bookstores around campus.
Optional materials. In addition, the following optional materials
are recommended:
Levinson, J. C. (1998). Guerilla marketing: Secrets for making big
profits from your small business. Boston, MA: Houghton Mifflin.
GM
McKenna, R. (1993). Relationship marketing: Successful strategies
for the age of the customer. Perseus Press. RM
Steingold, F. S. (2001). Legal guide for starting and running a
small business. Berkeley, CA: Nolo. LG
Wall Street Journal. Student subscriptions to the WSJ are highly
recommended and are available at drastically reduced rates over newsstand
or regular subscription prices. Online form available for subscription
http://subscribe.wsj.com/semester
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